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1. Start with Low Prices or Free:

Begin with low or no cost offerings to get flow and feedback, then gradually increase prices.

• Start with Low Prices or Free

2. More is Better than New:

When starting, focus on volume in content creation and advertising rather than perfecting content or trying new strategies.

• More is Better than New

3. Scale Advertising with Efficiency:

Test and optimize advertising methods to find what works, then scale efficiently.

• Scale Advertising with Efficiency

4. Optimize Front to Back:

Focus on optimizing the front end (hooks, headlines) of your advertising for the biggest impact.

• Optimize Front to Back

5. Focus on LTV to CAC Ratio:

The lifetime value of a customer compared to the cost to acquire them is crucial for business success.

• Focus on LTV to CAC Ratio

6. Ad Creation Process:

Create a structured ad creation process focusing heavily on effective hooks and consistent testing.

• Ad Creation Process

7. State the Facts and Tell the Truth:

Track and improve results to make truthful and compelling claims in marketing.

• State the Facts and Tell the Truth:

8. Show What Only You Can Show:

Use your unique experiences and capabilities to differentiate your marketing content.

• Show What Only You Can Show

9. Expand Market Thoughtfully:

Only expand to new markets or broader audiences when you’ve maximized your current niche.

• Expand Market Thoughtfully